Sunday, November 2, 2014

Amazon taps into the voice of the Mom

We all know that moms make the bulk of the purchasing decisions and this has not been missed by retailers. Amazon has been tapping into the Mom Voice more than ever this year. Their Facebook page and social media page on their own site draw in moms by offering them a chance to win various products. And it seems to be working so well that Amazon made it official with Mom picks 2014.

READ a full article about the Amazon Mom voice from the SFGate.com



If you go to Amazon you can join the Mom Club which appears to be a Mom version of Amazon prime. But if the convenience of having a diaper club subscription is important to you then this could be a good deal.

Check out the Amazon Moms Club - what do you think? Is this a good deal for moms or not?

Let us know on our facebook page The Mom Mob


Yes, we have a voice.

Let's be heard! 

Sunday, October 26, 2014

Mom Alert: Mom's Don't be Used

The fact that mothers make a bulk of the purchasing decisions in most families has not been missed by marketing pros.  Commercials targeted to the mom shopper are old news. What is relatively new (and sort of surprising that this is new) is the marketing world waking up to the fact that mothers all over the Internet have a voice and a following. 

There are famous Mom bloggers online like the Pioneer Woman (who now has her own TV show on the food network) and @Dooce (who has over 1.5 million followers on twitter). These women were approached a long time ago by marketing departments. But the marketing world is now realizing that there is great ROI (Return on Investment) by working with the moms online who are not exactly "rockstars". 

In a recent article by MediaPost.com titled "Beyond Product Reviews, Leveraging The Power Of Mom Bloggersthere is a discussion about ways to approach moms with social media reach during this holiday season. This is all fine and good and it is actually nice that moms on the internet are being recognized for their power/voice/reach.

But don't be hornswaggled by a few coupons in exchange for your social media space. If you are being asked to promote a product that you love and can truly get behind then go ahead and shout it out! For me a stack of coupons for diet coke was a welcome reward for writing a Haiku to @dietCoke. I have always been a fan and will talk about my love of Diet Coke whether they send me products or not. I wouldn't mind being a brand ambassador for Diet Coke but I'll tell you about my preference for DC any day of the week.

If you are just beginning to get into the blogging world and want to work with brands there are a couple of things to remember.



  • Full Disclosure: The FTC (Federal Trade Commission) has guidelines for bloggers in regards to fully disclosing any compensation received by a brand in exchange for some social media action. It's important to read these guidelines and have a good understanding of the expectations for bloggers.
  • Blogger Networks: It might be good for you to consider joining a blogger network or facebook group with other bloggers who are working with brands so that you have some mentors to work with or at least a forum to go to when you have questions about putting a price on your posts, compensation, brand expectations, etc.
  • Don't Sellout: It is tempting to take on a job just because they will pay you but remember that your online voice is worth something for a reason. It is worth something because you have integrity and an authentic voice that other moms look to for YOUR input. 

There are lots of ways to make money online. Don't let a marketing agent take advantage of you just because we are going into the holiday season.



Saturday, October 25, 2014

Welcome to the Mom Mob

We are here to join forces. We are here to protect our kids. We are here because there is power in numbers and, even though it may seem like it at times, you are not alone.

It is amazing how often we have to stand up for our kids. When we send them to school they should be in an environment that is a safe place for learning. But too often we have to step in as advocates for our kids and their learning experience.  There are great, well intentioned teachers and administrators but they have to teach within a system that doesn't always work for our kids.

As moms we have to step up and speak for our kids when it comes to the politicians making decisions that affect our kids lives. At the local, state, or national level we have to give a voice to our kids who are not old enough to vote.  And very often our massive efforts won't see any kind of results in time to benefit our own kids but we continue on because it will help a child in the future or possibly even our grandchildren. And it is just the right thing to do.

As moms we step up and fight for ourselves and our friends who are fighting a major health issue that is not only devastating to them personally but also devastating to their families financially.

As moms we step up when there is an issue that needs attention drawn to it. 

We are mighty. Mightier than we even sometimes realize. Now is the time to step up! 

Welcome to the Mom Mob